Alina Ali grew up in Dubai and has spent the last ten years watching the UAE's fashion and lifestyle scene transform into one of the most dynamic in the world. As a writer, she was documenting UAE sneaker culture, high fashion, and luxury lifestyle before most outlets realised it was worth covering. She joined What's Hot in UAE as Fashion, Lifestyle & Sneaker Culture Writer after years of running her own fashion blog and building a following among Dubai's style community. Her network includes boutique owners, brand representatives, stylists and resellers across the UAE — which means her release guides, stockist lists, and fashion coverage are sourced from people with actual access, not copied from brand press kits. Alina covers everything from Nike and Jordan regional exclusives to high fashion, couture, luxury brands, beauty, and the UAE's homegrown streetwear labels making noise internationally. Lifestyle at What's Hot in UAE is her domain — and that means anything fashion, from the runway to the street. She is based in Dubai Marina and collects Air Maxes. Follow Alina's work on Muck Rack , Substack , Vocal , and Medium .
The Jordan Spizike Flint edition is making a stylish return with a nod to the beloved “Flint Grey” colourway. This links back to Jordan Brand’s iconic history. Known for its fusion of design elements from legendary Air Jordans, the Spiz’ike series has established itself as a unique, timeless line within sneaker culture. This upcoming white…
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Few sneakers carry the iconic status of the OG Air Jordan 1 “Bred”—a model that’s as sacred to sneaker culture as it is stylish. After a wave of teasers and rumours, 2025 will finally see the return of this iconic colourway. It is set to drop in February, just in time for the NBA All-Star…
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In a heartwarming and high-fashion moment, Christina Aguilera was the star attraction at the H&M Times Square flagship reopening on 21 November 2025, and she didn’t come alone. Stealing the spotlight right alongside her? None other than her 11-year-old daughter, Summer Rain Rutler, often seen in public alongside her mother, Christina Aguilera, daughter with Matt…
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The Nike LeBron Witness line has always been about one thing: serious on-court performance without the flagship price tag. The Witness 8 landed with a colourway that carried real emotional weight — a yellow-and-black “Bruce Lee” look that nods to Kobe Bryant’s own Bruce Lee tributes. Here is the shoe, the meaning, and where to…
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In recent years, modest fashion has taken the global fashion scene by storm, becoming more than just a trend but a significant movement. From fashion weeks in London and Dubai to mainstream brands offering modest collections, the rise of modest fashion has reshaped the industry. But what exactly is modest fashion, and why is it…
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The Air Jordan 11 “Legend Blue” returned on December 14, 2024 in full-family sizing, and it sold out fast across UAE stockists over the holiday period. This retro brings back the original 1996 colourway, famously worn by Michael Jordan during the 1996 NBA All-Star Game — and unlike the 2001 and 2014 re-releases, this version…
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The Nike Air Max 90 Drift “Light Army/Volt” — style code FB2877-301, and the pair most people just call the “Volt” — dropped in Holiday 2024 as the Air Max 90’s answer to the TPU-heavy Air Max Plus Drift. It swaps the Air Max 90’s usual leather-and-mesh upper for moulded synthetic panels, giving the 34-year-old…
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Reebok’s “Boktober” x Universal Monsters collection launched on 11 October 2024 — five silhouettes reworked around Dracula, Frankenstein, the Bride of Frankenstein, the Creature From the Black Lagoon and the Wolfman. It followed the earlier 2024 Reebok Alien collaboration, and confirmed Reebok is treating Universal’s horror catalogue as a recurring seasonal well rather than a…
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Get ready, streetwear fans! Two of the biggest names in the game—Supreme and Jordan—are back together. Their latest collaboration is set to drop on October 3rd. Known for creating some of the most sought-after items in street culture, this Supreme x Jordan Collaboration is sure to make waves once again. The upcoming collection features a…
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This is what Bronny James’ rookie year alongside his father LeBron looked like at the start: October 2024, Lakers Media Day, the two of them in matching purple and gold with very different sneaker stories on their feet. Bronny went on to play 27 regular-season games for the Lakers in 2024-25 (2.3 points, 6.7 minutes…
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Ewing Athletics, founded by NBA legend Patrick Ewing in 1989, had a massive influence in the basketball and sneaker world during the 1990s. The brand was known for its high-top, chunky designs, specifically the Ewing 33 Hi. After dominating the market in the ’90s, the brand saw a decline in the 2000s as trends shifted…
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In September 2024, six Air Jordan Retros due for Q4 that year were quietly pulled from Jordan Brand’s release calendar — no official statement, just gaps where scheduled colourways used to be. At the time it read as a one-off correction. Looking back from 2026, it was the first visible sign of a much bigger…
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