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Alina Ali

Alina Ali grew up in Dubai and has spent the last ten years watching the UAE's fashion and lifestyle scene transform into one of the most dynamic in the world. As a writer, she was documenting UAE sneaker culture, high fashion, and luxury lifestyle before most outlets realised it was worth covering. She joined What's Hot in UAE as Fashion, Lifestyle & Sneaker Culture Writer after years of running her own fashion blog and building a following among Dubai's style community. Her network includes boutique owners, brand representatives, stylists and resellers across the UAE — which means her release guides, stockist lists, and fashion coverage are sourced from people with actual access, not copied from brand press kits. Alina covers everything from Nike and Jordan regional exclusives to high fashion, couture, luxury brands, beauty, and the UAE's homegrown streetwear labels making noise internationally. Lifestyle at What's Hot in UAE is her domain — and that means anything fashion, from the runway to the street. She is based in Dubai Marina and collects Air Maxes. Follow Alina's work on Muck Rack , Substack , Vocal , and Medium .

Black Nike logo with swoosh symbol on a grid background.
Sneakers

Just Do It. The History of Nike

Part of our complete guide to Sneakers in the UAE. Related: check our Best Sneaker Stores in Dubai (8 Verified Shops) for where to buy authentic releases and avoid fakes. Nike has become synonymous with performance, innovation, and style. Its rise to prominence is a story of grit, determination, and relentless innovation in the sportswear…

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A pair of white high-top sneakers with purple and teal accents, displayed against a solid purple background.
Sneakers

Air Jordan 5 “Grape” Coming back in 2025

The Air Jordan 5 “Grape” is making its highly anticipated comeback in 2025. Once again, it will take centre stage in the sneaker world. Originally released in 1990, this colorway quickly became one of the most iconic in the Air Jordan lineup. This is thanks to its bold design and unusual colour palette. Fans of…

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A race car driver in a white suit and blue helmet adjusts his chin strap while surrounded by a group of men, some in orange uniforms. One man holds a camera, capturing the moment in a pit stop environment with a backdrop of toolboxes and equipment.
Lifestyle

Steve McQueen’s Final Heuer Monaco Watch Heads to Auction

The world of watches and motorsport enthusiasts is buzzing with excitement. This is because Steve McQueen’s Heuer Monaco, worn during the 1971 racing film Le Mans, is set to go under the hammer for the first time. Considered one of the most iconic watches in both cinema and horological history, this timepiece is expected to…

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Black and white portrait of a man in a suit sitting in a chair, with his hand resting on his chin in a thoughtful pose.
Lifestyle

Balenciaga: The Complete History & Where to Buy It in the UAE

Few fashion houses have swung between quiet couture genius and internet-breaking hype quite like Balenciaga. From a Spanish tailor once called “the master of us all” to viral AED-thousands hoodies and mud-caked trainers, it is a brand that keeps reinventing what luxury looks like. Here is the complete history of Balenciaga — and where to…

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A luxurious wristwatch with a rose gold strap and a bezel adorned with multicolored gemstones. The black watch face features three sub-dials and diamond markers, with additional diamond embellishments on the case.
Lifestyle

The First Rolex ‘Rainbow’ Daytona at Auction for $3.5 Million

The highly coveted and iconic Rolex ‘Rainbow’ Daytona chronograph, a rare timepiece from the 1990s, is set to hit the auction block this November. It is making headlines due to this event. The watch, known for its lively, multicolored sapphire bezel, is expected to draw significant attention from collectors and enthusiasts alike. The Rolex ‘Rainbow’…

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Three horror-themed Crocs designs featuring elements inspired by iconic horror movie characters. On the left, a pair of Crocs with a black and white splatter pattern with red accents is shown in front of a masked figure. In the center, another pair with green and red stripes, styled with a claw motif, is displayed with a figure having a scarred face and hat. On the right, Crocs with red and white accents, adorned with pom-poms, are pictured in front of a clown with distinctive makeup.
Sneakers

Crocs ‘Horror Pack’ Drops on Friday 13th

The Crocs ‘Horror Pack’ Drops on Friday 13th, September 2024. This collection is a must-have for both horror enthusiasts and Crocs fans. It features designs inspired by iconic horror characters in film history. These include Freddy Krueger, Jason Voorhees, and Pennywise the Clown, forming the spine of this Crocs Horror Pack. Related: check our Best…

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A pair of high-top sneakers in black and yellow with Nike logos and a distinctive logo on the tongue.
Sneakers

Nike Wu-Tang Dunks About to Drop

The legendary Wu-Tang Clan is making waves in the sneaker world once again as Nike prepares to re-release the highly coveted Nike Wu-Tang Dunks Highs this September 2024. This release marks a significant moment in sneaker culture. The Wu-Tang Dunk Highs are often regarded as one of the most mythical and sought-after collaborations in Nike‘s…

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A person lifting their shirt to reveal their torso, standing in front of a Calvin Klein Jeans backdrop, with a tattoo on their arm and wearing Calvin Klein underwear.
Lifestyle

Calvin Klein Underwear is Now $6 a Pair: The Ultimate Deal You Can’t Miss

When it comes to underwear, few brands hold the iconic status of Calvin Klein. Since their introduction in the early ’80s, Calvin Klein‘s boxer briefs have set the standard for designer underwear, pioneering the blend of comfort, style, and a bit of that famous CK appeal. Known for their high-profile celebrity campaigns featuring the likes…

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Gazelles main
Sneakers

adidas Gazelle Indoor Sports Halloween Colors

The adidas Gazelle Indoor has long been revered as a classic staple in both fashion and sportswear, particularly during the warmer months when its slim, low-top design pairs effortlessly with summer attire. However, as temperatures begin to drop and the leaves start to change, adidas Gazelle Indoor Sports Halloween proves that it’s not just a…

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A person wearing a black tank top with a white outline and a graphic design is winking. They are also wearing a green cap with the word 'Supreme' on it, and are slightly scratching their head.
Lifestyle

Tyler The Creator and Supreme Collab

If you’re a fan of Tyler, the Creator, you probably remember the early 2010s when the rapper-turned-designer was almost always seen sporting Supreme. The combination of Tyler’s irreverent style and Supreme’s bold designs made for an iconic pairing that defined a generation of streetwear enthusiasts. This week, a new campaign featuring Tyler has surfaced in…

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Pair of white and gray athletic sneakers with a black logo on the tongue and a speckled gray midsole, set against a light gray background.
Sneakers

Air Jordan 4 ‘White Cement’ Returns

Sneakerheads and basketball fans alike have reason to celebrate as the legendary Air Jordan 4 ‘White Cement’ prepares for a triumphant return in 2025. This iconic sneaker, first released in 1989, has remained one of the most beloved models in the Air Jordan lineup. Its upcoming re-release is sure to generate excitement across the sneaker…

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