Alina Ali grew up in Dubai and has spent the last ten years watching the UAE's fashion and lifestyle scene transform into one of the most dynamic in the world. As a writer, she was documenting UAE sneaker culture, high fashion, and luxury lifestyle before most outlets realised it was worth covering. She joined What's Hot in UAE as Fashion, Lifestyle & Sneaker Culture Writer after years of running her own fashion blog and building a following among Dubai's style community. Her network includes boutique owners, brand representatives, stylists and resellers across the UAE — which means her release guides, stockist lists, and fashion coverage are sourced from people with actual access, not copied from brand press kits. Alina covers everything from Nike and Jordan regional exclusives to high fashion, couture, luxury brands, beauty, and the UAE's homegrown streetwear labels making noise internationally. Lifestyle at What's Hot in UAE is her domain — and that means anything fashion, from the runway to the street. She is based in Dubai Marina and collects Air Maxes. Follow Alina's work on Muck Rack , Substack , Vocal , and Medium .
Dubai runs on newness — but some of the smartest luxury shopping in the city happens on the resale rail. Wardrobes here turn over fast, the climate keeps leather and hardware in good condition, and a steady flow of visitors and residents means authenticated pre-owned Chanel, Hermès and Rolex land on shelves at a pace…
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The sneaker market has never been more dynamic—or more treacherous. As the demand for exclusive, limited-edition sneakers reaches unprecedented levels, counterfeiters have stepped up their game, creating fakes that can be difficult to spot even for seasoned collectors. For sneakerheads, owning a pair of authentic kicks isn’t just about style—it’s about investing in a piece…
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The UAE is no longer just a place to buy global luxury — it makes its own. A generation of Emirati and UAE-based designers is now dressing celebrities, redefining the abaya and building homegrown labels with genuine international pull. Here are ten to know in 2026, what they do, and where to shop them. 10…
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As 2024 comes to a close, sneaker enthusiasts are already looking ahead to the exciting lineup of releases in 2025. Among the most anticipated drops is the Air Jordan 5 “Year of the Snake”. This edition is a key addition to Jordan Brand’s annual Zodiac-inspired collection. This first in-hand look offers a tantalising preview. It…
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Rolex is, without question, the most influential and recognisable watchmaker in the world. The Crown produces the market’s most iconic timepieces, setting trends that the entire industry inevitably follows. Ranking the top ten Rolex watches might seem a daunting task. After all, how can you choose a definitive winner when the brand has consistently delivered…
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Victor Wembanyama might now be basketball’s “Alien,” but Steph Curry’s otherworldly skills redefined the sport long before. Known for his jaw-dropping 40-foot three-pointers and gravity-defying shots, Curry’s unmatched talent reshaped the game entirely. As the Golden State Warriors ignite their 2024-25 season with a blazing start, the Baby-Faced Assassin seems ready to spearhead their journey…
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Alexander McQueen is the house that proved fashion could be theatre, provocation and heartbreak all at once. Built by a working-class London tailor with a genius for cut and a taste for the dark and the beautiful, it remains one of British fashion’s most influential names. Here is the story of Alexander McQueen — and…
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The year 2024 has been monumental for Kobe Bryant’s sneaker legacy, with a series of high-profile Nike releases paying tribute to the Mamba’s enduring influence. From the return of fan-favourite silhouettes like the Kobe 4 and Kobe 8 in iconic colourways to this new crossover into lifestyle footwear, Nike continues to honour the legend. They…
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In a collaboration that has sent shockwaves through the worlds of art and luxury horology, Audemars Piguet has joined forces with iconic artist Brian Donnelly—better known as KAWS—to launch what is undoubtedly the hypiest watch of 2024. With its bold design and fusion of pop art aesthetics, this watch is redefining the boundaries of creativity…
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The Air Jordan 1 “Rare Air” in the bold Deep Royal Blue is making waves ahead of its anticipated April 2025 release. It promises to capture the hearts of sneakerheads globally. With a retail price of $180, this drop is part of Jordan Brand’s upcoming “Rare Air” series. The series also includes updated iterations of…
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Adidas, the global powerhouse in sportswear innovation, has unveiled its latest campaign, the IIInfinity Series. This is a groundbreaking collection that combines leading performance technology with sustainable practices and street-smart aesthetics. Headlined by NBA rising star Jalen Green, the series aims to resonate with the next generation of athletes, fashion-forward individuals, and environmentally conscious consumers.…
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The legendary Moon Boot®, known for its space-age aesthetic and undeniable functionality, has captivated winter enthusiasts since the 1970s. Originally inspired by the Apollo 11 moon landing, it was designed to provide warmth in the iciest conditions. Moon Boots have evolved from iconic après-ski essentials to high-fashion statements. Now, in an exciting twist, adidas Sportswear…
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