Alina Ali grew up in Dubai and has spent the last ten years watching the UAE's fashion and lifestyle scene transform into one of the most dynamic in the world. As a writer, she was documenting UAE sneaker culture, high fashion, and luxury lifestyle before most outlets realised it was worth covering. She joined What's Hot in UAE as Fashion, Lifestyle & Sneaker Culture Writer after years of running her own fashion blog and building a following among Dubai's style community. Her network includes boutique owners, brand representatives, stylists and resellers across the UAE — which means her release guides, stockist lists, and fashion coverage are sourced from people with actual access, not copied from brand press kits. Alina covers everything from Nike and Jordan regional exclusives to high fashion, couture, luxury brands, beauty, and the UAE's homegrown streetwear labels making noise internationally. Lifestyle at What's Hot in UAE is her domain — and that means anything fashion, from the runway to the street. She is based in Dubai Marina and collects Air Maxes. Follow Alina's work on Muck Rack , Substack , Vocal , and Medium .
BAPE COMME des GARÇONS Osaka is the latest instalment in an ongoing, semi-secret collaboration between the two Japanese houses that has quietly recurred since 2020 – most recently with a fresh capsule in April 2026 – and it’s still causing quite the stir in fashion circles. Two Japanese powerhouses have joined forces again, creating something…
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The Swiss watchmaking giant marks a historic milestone. Audemars Piguet celebrates its 150th anniversary with new perpetual calendars and flying tourbillons, expanding its two flagship collections — the Royal Oak and Code 11.59. This landmark release underscores AP’s enduring legacy of innovation, fine finishing, and bold design. A milestone year for Audemars Piguet Founded in…
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The Tom Sachs Mars Yard 3.0 (SKU DA6676-100) released globally on 19 September 2025 at $275 (roughly AED 1,010), following a limited I.S.R.U. drop through Tom Sachs’ own channel two weeks earlier. It respects craft over noise, blending Studio discipline with real-world utility rather than gallery-piece precocity — the same logic that has driven the…
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Mounjaro weight loss results demonstrate unprecedented effectiveness with 20% average weight reduction over 72 weeks. This breakthrough medication outperforms leading alternatives whilst offering genuine hope for UAE residents struggling with obesity-related health challenges. Medical supervision remains absolutely essential for optimal outcomes and comprehensive safety monitoring. The tirzepatide compound targets dual hormone pathways regulating blood sugar…
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It’s official: one of streetwear’s most celebrated partnerships has run its course. Jerry Lorenzo, the visionary behind Fear Of God, confirmed in a December 2025 interview that his Fear Of God Athletics collaboration with adidas will officially wrap up after the Holiday 2025 season, with industry sources confirming that there will be no contract renewal.…
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Who are the top MENA influencers in 2026? There is no defensible single ranking that compares a footballer, beauty founder, musician, gamer and family creator on one scale. This guide therefore presents 25 notable profiles in alphabetical order, with their main market, niche, platform and the reason each may matter to a reader or brand.…
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Acqua di Parma Gelsomino A Freddo represents perfumery at its most exquisite. This remarkable eau de parfum showcases centuries-old craftsmanship through modern luxury. The fragrance emerges from the prestigious Signatures of the Sun collection. Italian artisans employ the ancient cold enfleurage technique to capture jasmine’s purest essence. This meticulous process creates something extraordinary in contemporary…
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Meet the first headline colourway of LeBron’s 23rd signature, now out in the wild: the Nike LeBron 23 “40K Gold.” This is the celebratory pair that marks King James becoming the first player to pass 40,000 career points. Below you’ll find everything that actually helps: confirmed price, the release recap, what the materials feel like…
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Action Bronson turned up to the Caught Stealing red carpet in a pair of unreleased New Balance 992s, and the internet noticed before any press release did. That impromptu debut is now history: the pair released officially on 22 October 2025 under the name “Digitalis Purpurea” (SKU U992AC1) — sneaker media had been calling it…
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The keto diet has been one of the most polarising health conversations of the past decade. For some, it’s a miracle solution that curbs appetite, stabilises blood sugar, and sheds stubborn fat. For others, it feels restrictive, unsustainable, and perhaps even outdated in a world that has moved on to intermittent fasting, plant-forward eating, and…
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Part of our complete guide to Fashion in the UAE. When I think of Louis Vuitton, I think of Parisian elegance fused with adventure — a brand that began with a teenager walking 400 kilometres on foot and grew into a global symbol of status and craftsmanship. The ultimate history of Louis Vuitton story is…
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“Did summer even happen?” As the heat begins to fade and alarm clocks slowly reclaim their place from beach playlists, there’s no denying it — the academic year is around the corner. But just because holiday vibes are winding down doesn’t mean your sense of style should follow suit. With adidas stepping up once again,…
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