Alina Ali grew up in Dubai and has spent the last ten years watching the UAE's fashion and lifestyle scene transform into one of the most dynamic in the world. As a writer, she was documenting UAE sneaker culture, high fashion, and luxury lifestyle before most outlets realised it was worth covering. She joined What's Hot in UAE as Fashion, Lifestyle & Sneaker Culture Writer after years of running her own fashion blog and building a following among Dubai's style community. Her network includes boutique owners, brand representatives, stylists and resellers across the UAE — which means her release guides, stockist lists, and fashion coverage are sourced from people with actual access, not copied from brand press kits. Alina covers everything from Nike and Jordan regional exclusives to high fashion, couture, luxury brands, beauty, and the UAE's homegrown streetwear labels making noise internationally. Lifestyle at What's Hot in UAE is her domain — and that means anything fashion, from the runway to the street. She is based in Dubai Marina and collects Air Maxes. Follow Alina's work on Muck Rack , Substack , Vocal , and Medium .
That dull ache in your neck. The nagging tension between your shoulder blades. The subtle, creeping curve in your upper back that you catch in your reflection. If you spend your days hunched over a laptop, you know these feelings all too well. This is “laptop-wrecked posture,” and it’s more than just an aesthetic concern—it’s…
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The buzz was undeniable. Hundreds of fans, some waiting for hours, crowded the Fashion Dome at Dubai’s Mall of the Emirates, their phones held high. The reason for the excitement? A star-studded appearance by American-Dutch-Palestinian supermodel Bella Hadid in Dubai. While news reports captured the glamour, they often left fans with scattered details and unanswered…
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From the cobblestoned streets of Rome to the glittering skylines of Dubai, few names command the same reverence in luxury fashion as Fendi. For nearly a century, its interlocking ‘FF’ logo has signified more than just opulence; it represents a legacy of daring innovation, unmatched craftsmanship, and an unbreakable family bond. Yet, trying to grasp…
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Stepping into a gleaming gym in Dubai or Abu Dhabi, you’re armed with ambition and a solid workout plan. But then the age-old question hits you: treadmill or squat rack first? One fitness influencer swears that cardio first torches fat, while a bodybuilding forum insists it’s the fastest way to kill your gains. This workout…
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When a non-fashion brand decides to “get into fashion,” the results often skew towards forgettable souvenir-shop trinkets or basic logo merchandise. It’s a common pitfall that dilutes a brand’s prestige rather than enhancing it. But what if a collaboration could transcend the gift shop, transforming a brand’s very identity into a tangible, wearable lifestyle? This…
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Few items in streetwear history have defined casual luxury quite like the Kanye West Yeezy Slides. And now, Kanye West has done it again — quietly dropping five new colours priced at just $20 each. For a designer whose influence spans fashion, music, and cultural rebellion, this feels both audacious and oddly on-brand. Once again,…
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When Julia Roberts ascended the stage to accept her Oscar in 2001, her black and white velvet gown wasn’t just a dress; it was a moment. That vintage Valentino creation instantly became one of the most iconic red-carpet looks of all time, a sign of a fashion house a byword for timeless elegance and breathtaking…
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Dolce & Gabbana is an Italian luxury house founded by designers Domenico Dolce and Stefano Gabbana, whose first runway collection appeared in Milan in 1985. Its history is not a neat rise from small studio to global fame. The same brand that made Sicilian black lace, corsetry and leopard print instantly recognisable has repeatedly damaged…
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You’ve seen them on TikTok and Instagram: vibrant, potent-looking ginger shots downed in one gulp, promising to wipe out an oncoming cold, cure bloating, and soothe aches and pains. But in a world of wellness fads, it’s natural to ask: Are these spicy elixirs a legitimate herbal remedy, or are they just too good to…
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Jordan Brand still hasn’t made it official, but retailer sightings have narrowed the window: the Air Jordan 9 Space Jam (SKU HV4794-106) was originally pencilled in for August 29, 2026, then pushed to September 19, 2026 according to the latest retailer listings. Either way, it lands this fall to mark the 30th anniversary of the…
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The UAE sugar tax is about to get smarter. From 1 January 2026, the country shifts from a blunt, flat-rate excise system to a tiered model that actually looks at what’s inside the bottle. More sugar means more tax. Less sugar means less tax. It’s that simple, and it’s long overdue. This isn’t just bureaucratic…
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On 20 September 2025, Jordan Brand released its El Vuelo footwear collection, a tribute to Mexico’s lively Lucha Libre culture. The collection creates an authentic connection between sneaker enthusiasts and wrestling fans worldwide, blending Michael Jordan’s legacy of flight with the artistry of luchadores. A Cultural Celebration The El Vuelo collection embodies the bravery, skill,…
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