Alina Ali grew up in Dubai and has spent the last ten years watching the UAE's fashion and lifestyle scene transform into one of the most dynamic in the world. As a writer, she was documenting UAE sneaker culture, high fashion, and luxury lifestyle before most outlets realised it was worth covering. She joined What's Hot in UAE as Fashion, Lifestyle & Sneaker Culture Writer after years of running her own fashion blog and building a following among Dubai's style community. Her network includes boutique owners, brand representatives, stylists and resellers across the UAE — which means her release guides, stockist lists, and fashion coverage are sourced from people with actual access, not copied from brand press kits. Alina covers everything from Nike and Jordan regional exclusives to high fashion, couture, luxury brands, beauty, and the UAE's homegrown streetwear labels making noise internationally. Lifestyle at What's Hot in UAE is her domain — and that means anything fashion, from the runway to the street. She is based in Dubai Marina and collects Air Maxes. Follow Alina's work on Muck Rack , Substack , Vocal , and Medium .
To be Haifa Wehbe is to be a paradox. For over two decades, she has been simultaneously mythologized and mocked, adored and vilified, crowned and condemned by the very culture that created her. She is the glittering icon whose music videos sent a region into a frenzy and the public figure whose every move was…
Read Story
The world of limited-edition collaborations is defined by hype, scarcity, and the thrill of the chase. But few drops have ever reached the level of extreme rarity seen in the Timberland and SEGA partnership featuring Shadow the Hedgehog. With only 30 pairs of the iconic 6-inch boots released worldwide, this collection wasn’t just limited—it was…
Read Story
Verdict: the Nike Book 2 has a genuinely lively forefoot, strong lateral support and dependable grip on a clean indoor court. But the launch shoe’s stiff moulded upper, heavy build and dust-sensitive outsole are serious compromises. It makes most sense for a narrow-to-regular-footed guard who values containment and forefoot response. Wide-footed players, anyone who plays…
Read Story
For over a decade, it’s been the sneaker that enthusiasts and 90s basketball fans have whispered about, hoped for, and constantly requested. The Nike Total Foamposite Max, a hulking monument of late-90s footwear innovation, has remained one of the most elusive and desired retros. After years of scattered rumors and false starts, Nike has finally…
Read Story
The unmistakable hum of Y2K nostalgia has reached a fever pitch, and at its epicentre is the blockbuster reunion of two cultural titans: Supreme x True Religion. For Fall 2025, the streetwear sovereign and the denim icon are reigniting their partnership, unleashing a collection that’s more than just apparel—it’s a time capsule of early 2000s…
Read Story
Finding an outfit that looks just as good at your 9 AM meeting as it does under the lights of a 9 PM DJ set feels like a modern fashion miracle. For the person who navigates a life of shifting identities and spaces, the wardrobe crisis is real: how do you dress for a full…
Read Story
Part of our complete guide to Fashion in the UAE. In just over a decade, Dubai Watch Week has transformed from a passionate, homegrown initiative into an unmissable fixture on the global horology calendar. What began in 2015 as a vision for education and access has exploded into a powerhouse event. Now, the 2026 edition…
Read Story
In a world saturated with celebrity-endorsed products, the launch of a new fashion line by a Hollywood A-lister often elicits a healthy dose of skepticism. Is it a genuine creative endeavor or just another fleeting vanity project? God’s True Cashmere, Brad Pitt’s luxury fashion brand, enters this landscape not with a bang, but with the…
Read Story
Chanel began as Gabrielle “Coco” Chanel’s millinery business in Paris, with an independent hat shop at 21 rue Cambon in 1910. The modern company is a privately held luxury house controlled by the Wertheimer family, not by Coco Chanel’s descendants and not by Dior or LVMH. In 2026, Leena Nair is Global CEO and Matthieu…
Read Story
The world of fashion has a new, unexpected icon: a large, purple, perpetually cheerful character from McDonaldland. Thanks to a viral TikTok trend and a masterful marketing revival, Grimace is back, and the appetite for nostalgia has never been stronger. This cultural wave has crested just in time for the seventh collaboration between McDonald’s and…
Read Story
For years, the modern active woman has faced a frustrating choice: embrace high-performance activewear that prioritizes function over form, or opt for stylish pieces that can’t withstand a genuine workout. This trade-off has left a significant gap in the market, forcing a compromise between feeling powerful and looking polished. The groundbreaking NikeSKIMS Drop 2 Collection…
Read Story
The unmistakable clang of quarters dropping into a slot, the glow of a CRT screen, the cacophony of button-mashing and joystick-waggling—for a generation, this was the symphony of the arcade. At the heart of that golden era was the earth-shattering crossover, Marvel vs. Capcom, a game that pitted iconic heroes against legendary world warriors. For…
Read Story