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The What's Hot in UAE guide

Sneakers

Release dates, reviews, and the UAE sneaker scene in one place. About this section

Release dates, reviews, and the UAE sneaker scene in one place. From hyped drops and Air Jordan restocks to limited collabs and the region's growing collector community, What's Hot in UAE covers the trainers worth knowing about. Whether you're chasing a cop or just staying across what's dropping, this is the section for it — written for people who actually care about what's on their feet.

124 stories in this category
A white high-top basketball sneaker with a visible air unit in the heel and a black tag featuring a silhouetted logo hanging from the laces.
Sneakers

First Look: Air Jordan 5 “Year of the Snake”

As 2024 comes to a close, sneaker enthusiasts are already looking ahead to the exciting lineup of releases in 2025. Among the most anticipated drops is the Air Jordan 5 “Year of the Snake”. This edition is a key addition to Jordan Brand’s annual Zodiac-inspired collection. This first in-hand look offers a tantalising preview. It…

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Bright neon green athletic shoes with black accents and patterned soles, featuring laces and a low-cut design.
Sneakers

Steph Curry Reclaims the “Alien” Title with the UA Curry 12 “Extraterrestrial”

Victor Wembanyama might now be basketball’s “Alien,” but Steph Curry’s otherworldly skills redefined the sport long before. Known for his jaw-dropping 40-foot three-pointers and gravity-defying shots, Curry’s unmatched talent reshaped the game entirely. As the Golden State Warriors ignite their 2024-25 season with a blazing start, the Baby-Faced Assassin seems ready to spearhead their journey…

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A high-top sneaker featuring a white and blue leather upper, black Nike swoosh, blue laces, and beige midsole, with a logo on the ankle area.
Sneakers

Air Jordan 1 “Rare Air” Set to Soar in 2025 with “Deep Royal Blue”

The Air Jordan 1 “Rare Air” in the bold Deep Royal Blue is making waves ahead of its anticipated April 2025 release. It promises to capture the hearts of sneakerheads globally. With a retail price of $180, this drop is part of Jordan Brand’s upcoming “Rare Air” series. The series also includes updated iterations of…

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A composite image showing three black and red sneakers on the left and a person wearing sunglasses, a black jacket, and a shirt with the Adidas logo on the right.
Sneakers

adidas Enlists Jalen Green And More To Release The IIInfinity Series

Adidas, the global powerhouse in sportswear innovation, has unveiled its latest campaign, the IIInfinity Series. This is a groundbreaking collection that combines leading performance technology with sustainable practices and street-smart aesthetics. Headlined by NBA rising star Jalen Green, the series aims to resonate with the next generation of athletes, fashion-forward individuals, and environmentally conscious consumers.…

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A person with unique coiled hairstyle stands confidently in an elevator, wearing a beige cropped hoodie and black pants, with a blue quilted bag over one shoulder.
Sneakers

It’s Snow Trouble ❄️ – adidas x Moon Boot Collaboration

The legendary Moon Boot®, known for its space-age aesthetic and undeniable functionality, has captivated winter enthusiasts since the 1970s. Originally inspired by the Apollo 11 moon landing, it was designed to provide warmth in the iciest conditions. Moon Boots have evolved from iconic après-ski essentials to high-fashion statements. Now, in an exciting twist, adidas Sportswear…

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Close-up of a white and gray sneaker focusing on the laces, featuring the Jumpman logo and the word 'Jordan' embossed on the tongue.
Sneakers

A Throwback to ‘Flint Grey’ Jordan Spiz’ike Low

The Jordan Spizike Flint edition is making a stylish return with a nod to the beloved “Flint Grey” colourway. This links back to Jordan Brand’s iconic history. Known for its fusion of design elements from legendary Air Jordans, the Spiz’ike series has established itself as a unique, timeless line within sneaker culture. This upcoming white…

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A yellow and black sneaker with a red and black Nike swoosh, featuring a white sole and visible air cushioning, set against a red background.
Sneakers

Nike LeBron Witness 8 ‘Bruce Lee’: The Story & UAE Buying Guide

The Nike LeBron Witness line has always been about one thing: serious on-court performance without the flagship price tag. The Witness 8 landed with a colourway that carried real emotional weight — a yellow-and-black “Bruce Lee” look that nods to Kobe Bryant’s own Bruce Lee tributes. Here is the shoe, the meaning, and where to…

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A basketball player in a red jersey dribbling a ball, with two large white sneakers superimposed on either side of him.
Sneakers

Air Jordan 11 “Legend Blue” Drops December 14! ❄️

The Air Jordan 11 “Legend Blue” returned on December 14, 2024 in full-family sizing, and it sold out fast across UAE stockists over the holiday period. This retro brings back the original 1996 colourway, famously worn by Michael Jordan during the 1996 NBA All-Star Game — and unlike the 2001 and 2014 re-releases, this version…

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A pair of athletic shoes with a gray, black, and neon green color scheme, featuring a prominent Nike logo on the side. They are set against a bright green background, highlighting the vibrant design of the sneakers.
Sneakers

Nike Shocks With Air Max 90 “Volt” Colourway Release

The Nike Air Max 90 Drift “Light Army/Volt” — style code FB2877-301, and the pair most people just call the “Volt” — dropped in Holiday 2024 as the Air Max 90’s answer to the TPU-heavy Air Max Plus Drift. It swaps the Air Max 90’s usual leather-and-mesh upper for moulded synthetic panels, giving the 34-year-old…

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A sneaker designed with a Frankenstein theme is placed on a mossy forest floor, with a silhouette of a Frankenstein-like figure on the wall in the background.
Sneakers

Reebok’s Halloween ‘Boktober’ Collection

Reebok’s “Boktober” x Universal Monsters collection launched on 11 October 2024 — five silhouettes reworked around Dracula, Frankenstein, the Bride of Frankenstein, the Creature From the Black Lagoon and the Wolfman. It followed the earlier 2024 Reebok Alien collaboration, and confirmed Reebok is treating Universal’s horror catalogue as a recurring seasonal well rather than a…

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