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The What's Hot in UAE guide

Sneakers

Release dates, reviews, and the UAE sneaker scene in one place. About this section

Release dates, reviews, and the UAE sneaker scene in one place. From hyped drops and Air Jordan restocks to limited collabs and the region's growing collector community, What's Hot in UAE covers the trainers worth knowing about. Whether you're chasing a cop or just staying across what's dropping, this is the section for it — written for people who actually care about what's on their feet.

124 stories in this category
Three pairs of New Balance 1906R sneakers in different colorways: one in black, pink, and mint; another in white, black, and gray; and the last in white and light gray. All pairs feature a mesh upper and the New Balance logo prominently displayed.
Sneakers

New Balance Unveils Distressed-Look 1906U Series for Spring 2025

New Balance continues to redefine streetwear and sneaker culture with its latest distressed-look offerings in the 1906U Series. The brand unveils the New Balance 1906U for Spring 2025. Known for fusing functionality and fashion, the brand doubles down on rugged aesthetics. It embraces bold, lived-in designs that perfectly blend style and utility. Related: check our…

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Three pairs of colorful, cartoon-themed Crocs shoes featuring camouflage patterns in pink, blue, and green, adorned with various decorative badges, displayed on a sandy surface.
Sneakers

BAPE and Crocs Drop Their First-Ever Collaboration

Streetwear meets comfort as A Bathing Ape (BAPE) x Crocs come together for an unexpected but highly anticipated collaboration. For the first time, the Japanese streetwear giant has teamed up with the undisputed king of foam footwear. They deliver a three-pack of BAPE x Crocs Classic Clog designs that fuse bold camo aesthetics with Crocs’…

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A white adidas sneaker with black stripes and light laces is displayed against a colorful watercolor background. Partially visible on the right is a person wearing a large hat and a black jacket with white stripes.
Sneakers

Pharrell x adidas Superstar (with Pusha T): The Story & UAE Guide

The adidas Superstar is one of the most recognisable sneakers ever made — the shell-toe that went from the basketball court to hip-hop royalty. Now Pharrell Williams has put his stamp on it, reworking the icon and enlisting Pusha T for the moment. Here is what the Pharrell Superstar is about, and how to get…

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A group of men posing indoors, wearing brightly colored, oversized pants; some are topless, and others wear loose jackets and shirts. The background shows a plain wall and studio lighting equipment.
Sneakers

adidas x Willy Chavarria: Fashion’s Most Credible Sneaker Collab (UAE Guide)

When adidas links with Willy Chavarria, you get something rare in sneakers: a collaboration with real fashion credibility and a point of view. Chavarria is one of the most celebrated names in American fashion, known for dignity, tailoring and Chicano cultural pride — and his adidas work brings that sensibility to the three stripes. Here…

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A black Crocs shoe with unique basketball-themed decorations, including a textured upper resembling a basketball court, an NBA logo on the side, and a miniature basketball hoop charm near the toe area.
Sneakers

The NBA And Crocs Team Up for All-Star 2025 with a Unique Clog Collab

Mark your calendars, sneakerheads and basketball fans alike—Crocs and the NBA are teaming up to drop a bold new collaboration just in time for the 2025 NBA All-Star Game. This unexpected yet exciting partnership blends Crocs’ comfort with basketball-inspired aesthetics. It offers a unique footwear option for fans to commemorate the highly anticipated event. Set…

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Pair of light pink high-top sneakers with red accents and textured pink details on the toe and heel.
Sneakers

The Air Jordan 3 “Valentine’s Day” Releases February 1st, 2025

Get ready to fall in love with sneakers this season! Jordan Brand is kicking off February in style with the release of the Air Jordan 3 “Valentine’s Day”, a women’s exclusive dropping on February 1st, 2025. Initially expected to debut on February 5th, this highly anticipated release brings a fresh, luxurious touch to the iconic…

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A man wearing dark sunglasses and a black leather jacket with a gold chain necklace in front of a blue and white background.
Sneakers

Yeezy BL-01 ‘Bullys’: What It Is & How to Buy in the UAE

Since parting ways with adidas, Ye (formerly Kanye West) has taken Yeezy fully independent — and the BL-01 “Bullys” is one of the results. Stripped-back, moulded and sold direct to consumers, it is a very different proposition from the old adidas Yeezy machine. Here is what the Yeezy BL-01 is, and how it works for…

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A pair of Adidas sneakers with a distinctive design, featuring a perforated sole and a two-tone color scheme with blue and yellow uppers, complemented by the classic black Adidas stripes.
Sneakers

adidas ZPONGE: A Game-Changer in Cushioning Technology

adidas, renowned for revolutionising the footwear industry, is at it again with the introduction of its latest innovation—the adidas ZPONGE. Following the monumental success of BOOST and 4D technologies, the Three Stripes is breaking new ground with a midsole inspired by the biology of sea sponges. This leading design promises to redefine comfort and performance…

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A person with curly hair holding a beige high-top sneaker, standing against a white brick wall.
Sneakers

Women in Sneakers: Breaking Gender Norms in the UAE

In the United Arab Emirates (UAE), a new wave of female sneaker enthusiasts, or sneakerheads, is shaking up a traditionally male-dominated industry. These women are redefining sneaker culture. They are proving that style and passion for kicks know no gender boundaries. By challenging stereotypes and carving out their space in the sneaker community, they are…

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