Alina Ali grew up in Dubai and has spent the last ten years watching the UAE's fashion and lifestyle scene transform into one of the most dynamic in the world. As a writer, she was documenting UAE sneaker culture, high fashion, and luxury lifestyle before most outlets realised it was worth covering. She joined What's Hot in UAE as Fashion, Lifestyle & Sneaker Culture Writer after years of running her own fashion blog and building a following among Dubai's style community. Her network includes boutique owners, brand representatives, stylists and resellers across the UAE — which means her release guides, stockist lists, and fashion coverage are sourced from people with actual access, not copied from brand press kits. Alina covers everything from Nike and Jordan regional exclusives to high fashion, couture, luxury brands, beauty, and the UAE's homegrown streetwear labels making noise internationally. Lifestyle at What's Hot in UAE is her domain — and that means anything fashion, from the runway to the street. She is based in Dubai Marina and collects Air Maxes. Follow Alina's work on Muck Rack , Substack , Vocal , and Medium .
For once, these are some sneaker bricks you definitely can’t pass up. The LEGO Nike Dunk Set is officially here, and it’s bringing together two titans of creativity—LEGO and Nike—for one of the most hyped collectible launches of 2024. Combining the cultural iconography of sneakers with the hands-on joy of LEGO building, this 1,180-piece LEGO…
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Since its inception, Rolex has stood as a towering icon in the realm of Swiss watchmaking. A symbol of unrivalled craftsmanship and timeless design, the Rolex name is synonymous with prestige, wealth, and power. Among its prestige offerings, the Rolex Gold Day-Date, famously dubbed the “President’s Watch,” reigns supreme at the top of Rolex’s luxury…
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Nike’s latest evolution of its flagship long-distance runner has arrived in a candy-coated colourway that’s as high-performance as it is high-fashion. The Nike AlphaFly 3 is already considered one of the brand’s most advanced running shoes ever created—and now, in its newest colour update for Summer/Fall 2025, it’s making a serious case for being the…
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The answer in one shot: Dwayne “The Rock” Johnson’s turtleneck photo dates to 1996. It shows the 24-year-old future wrestling star in a black turtleneck tucked into blue jeans, a silver chain, a black leather fanny pack, a fake TAG Heuer watch and—most importantly—a tissue protecting his sleeve. Johnson shared the throwback on Instagram in…
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Live Dubai time, an accurate international converter, UTC+4 and daylight-saving facts, business-call overlaps, 24-hour clock help and UAE time-zone answers.
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Update, July 2026: Since this article was first written, the tariff story has moved through several stages. The threatened tariffs on Swiss goods took effect at 39% on 1 August 2025, before the US and Switzerland struck a deal on 14 November 2025 cutting the rate to 15%. Most recently, a separate 12.5% tariff tied…
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NLE Choppa, born Bryson LaShun Potts on 1 November 2002, is 23 years old as of 2026. When considering NLE Choppa’s age, it’s remarkable how he has become a cultural force at such a young age. While the world knows him for platinum-certified singles and viral freestyles, Choppa has emerged as a cultural force whose…
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In an era where sneaker collaborations often feel like carbon-copy marketing rollouts, the UnheardOf x adidas Rivalry Lo “Grandma’s Couch 2” breaks the mould — not just with bold design choices, but with a deeply personal narrative that resonates far beyond the sneaker community. Set to release on 10 May 2025, this limited-edition drop celebrates…
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Dubai isn’t just a hotspot for luxury shopping and sky-high architecture — it’s a magnet for global celebrities. Celebrities spotted in Dubai range from Hollywood A-listers and chart-topping musicians to sports legends and fashion icons. Dubai 2025 and 2026 have already seen an impressive list of stars living it up in the city, and the…
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Curtis James Jackson III turned 50 years old on 6 July 2025 and celebrated his 51st birthday on 6 July 2026, marking half a century (and then some) of absolute mayhem. The question “how old is 50 Cent” carries delicious irony now that he’s actually reached that milestone age. Yet asking how old is 50…
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When Rolex speaks, the watch world listens. That’s always been the case. However, in 2025, amid the whirlwind of Watches & Wonders, the legendary Swiss watchmaker has made it abundantly clear: they’re not here to coast on reputation. They’re here to lead with the debut of The Land-Dweller. Among an already impressive line-up of new…
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Michael Jordan, an icon in the world of basketball, has not only left an indelible mark on the sport itself but has also redefined sneaker culture. With his Air Jordan line, he transformed basketball shoes into cultural symbols, making them a staple both on and off the court. The undeniable influence of Michael Jordan extends…
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