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A silver and black Nike sneaker with an iridescent logo on the side, displayed against a blurred city lights background.
Sneakers

Nike Total Foamposite Max Retro (2026): History, Release & Price

For over a decade, it’s been the sneaker that enthusiasts and 90s basketball fans have whispered about, hoped for, and constantly requested. The Nike Total Foamposite Max, a hulking monument of late-90s footwear innovation, has remained one of the most elusive and desired retros. After years of scattered rumors and false starts, Nike has finally…

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A person holding a microphone is pointing towards a $20 sign next to a pair of blue slides on a light background.
Sneakers

Kanye West Yeezy Slides: The $20 Revolution That’s Redefining Streetwear

Few items in streetwear history have defined casual luxury quite like the Kanye West Yeezy Slides. And now, Kanye West has done it again — quietly dropping five new colours priced at just $20 each. For a designer whose influence spans fashion, music, and cultural rebellion, this feels both audacious and oddly on-brand. Once again,…

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A group of people in athletic wear are laughing and engaging energetically with each other on a covered outdoor walkway in the sunlight.
Health & Fitness

PUMA Running Dubai: A New Era of Community and Culture

PUMA has taken another major stride in reshaping Dubai’s running culture. The global sports brand has partnered with LFG Dubai, a homegrown fitness and social club redefining what community means in one of the world’s most dynamic cities. Together, they’re merging performance, culture, and connection to empower runners of all levels — from first-timers to…

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A promotional image for "Space Jam" featuring a cartoon character, a person in a basketball jersey, and a close-up of a black and white basketball shoe with a red logo, set against a background with the text "What's Hot in UAE."
Sneakers

Air Jordan 9 Space Jam: Everything We Know About the Fall 2026 Release

Jordan Brand still hasn’t made it official, but retailer sightings have narrowed the window: the Air Jordan 9 Space Jam (SKU HV4794-106) was originally pencilled in for August 29, 2026, then pushed to September 19, 2026 according to the latest retailer listings. Either way, it lands this fall to mark the 30th anniversary of the…

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A white sneaker with red accents on the toe and heel, green detail near the ankle, and gold eyelets, set against a black background with the text "WHAT'S HOT IN UAE."
Sneakers

Jordan Brand Honors Lucha Libre with El Vuelo Collection

On 20 September 2025, Jordan Brand released its El Vuelo footwear collection, a tribute to Mexico’s lively Lucha Libre culture. The collection creates an authentic connection between sneaker enthusiasts and wrestling fans worldwide, blending Michael Jordan’s legacy of flight with the artistry of luchadores. A Cultural Celebration The El Vuelo collection embodies the bravery, skill,…

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A sneaker with a beige and white body, red swoosh logo, and red pull tabs, displayed on a round table against a dark background. Tom Sachs Mars Yard 3.0
Sneakers

Nike Tom Sachs Mars Yard 3.0

The Tom Sachs Mars Yard 3.0 (SKU DA6676-100) released globally on 19 September 2025 at $275 (roughly AED 1,010), following a limited I.S.R.U. drop through Tom Sachs’ own channel two weeks earlier. It respects craft over noise, blending Studio discipline with real-world utility rather than gallery-piece precocity — the same logic that has driven the…

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A high-top white shoe from Fear of God displayed on a soft gradient background with the brand name written in large black letters.
Sneakers

Jerry Lorenzo Ends The adidas Fear Of God Partnership With A Bang

It’s official: one of streetwear’s most celebrated partnerships has run its course. Jerry Lorenzo, the visionary behind Fear Of God, confirmed in a December 2025 interview that his Fear Of God Athletics collaboration with adidas will officially wrap up after the Holiday 2025 season, with industry sources confirming that there will be no contract renewal.…

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A pair of colorful sneakers with a pink, purple, and orange design, worn with brown socks and visible tattoos on the legs.
Sneakers

Action Bronson New Balance 992 Cosmic Rose Teases Sneakerheads

Action Bronson turned up to the Caught Stealing red carpet in a pair of unreleased New Balance 992s, and the internet noticed before any press release did. That impromptu debut is now history: the pair released officially on 22 October 2025 under the name “Digitalis Purpurea” (SKU U992AC1) — sneaker media had been calling it…

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A collage of three pairs of Adidas Gazelle sneakers in different colorways: light grey with teal stripes, pink with white stripes, and bright yellow with black stripes, displayed on various outdoor surfaces.
Sneakers

Adidas Back to School: Classics Reimagined for a Fresh Start

“Did summer even happen?” As the heat begins to fade and alarm clocks slowly reclaim their place from beach playlists, there’s no denying it — the academic year is around the corner. But just because holiday vibes are winding down doesn’t mean your sense of style should follow suit. With adidas stepping up once again,…

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A yellow sneaker with black abstract splatter and swirl patterns on a patterned background featuring repeated text "What's Hot UAE" and small UAE flags.
Sneakers

SR Studio Sets On The Authentic 44 And Old Skool 36 For Next Vans Capsule

Vans OTW’s latest creative capsule dives deep into gritty, post-industrial textures as SR Studio returns for the third chapter in its boundary-pushing collaboration. Arriving just in time for Fall 2025, the upcoming collection sees the Authentic 44 and Old Skool 36 silhouettes reworked through Sterling Ruby’s artistic lens, bringing back that iconic blend of high-visibility…

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A stylish Nike sneaker displayed against a dark background, featuring a gradient color scheme of purple and black with illuminated pink accents in the sole.
Sneakers

Nike Vomero Premium – More Cushion For The Pushing

In today’s running world, thicker isn’t just louder — it’s smarter. Nike has fully embraced the chunky, hyper-cushioned aesthetic and turned it into performance-driven art with the launch of the Nike Vomero Premium. This isn’t just another running shoe; it’s a bold expression of engineering, comfort, and nostalgia packaged into a high-stack silhouette that demands…

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