What's Hot in UAE
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Luxury

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GOING OUT

Atlantis The Royal New Year’s Eve: 140,000AED Cost, Ultra-Luxury Inclusions, and ‘Worth It’ Factor

As the year draws to a close, Dubai transforms into an magnet for unmatched luxury, with its New Year’s Eve celebrations often making headlines. Among these, the Atlantis The Royal New Year’s Eve experience has captured global attention, particularly with the eye-watering AED 140,000-per-night price tag its most coveted accommodation commanded for the 2025-into-2026 celebration…

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A luxury wristwatch with a silver case and band, featuring intricate black Arabic calligraphy design on both the dial and the strap, set against a blurred gray background.
Lifestyle

Bvlgari Octo Finissimo x Mattar Bin Lahej: A UAE Cultural Icon

Amidst the palpable energy and horological brilliance of Dubai Watch Week 2025, one timepiece generated a buzz that transcended mechanics and materials. In a world saturated with brand collaborations and limited editions, a critical question emerges: How does a watch move beyond being merely desirable to become truly significant? The answer is etched into the…

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A person in a light-colored suit and beret claps while surrounded by a crowd, some of whom are taking photos, against a nighttime city backdrop with lights.
Lifestyle

Pharrell Williams’ Louis Vuitton Pre-Fall 2026

The fashion world is once again abuzz with the creative genius of Pharrell Williams, whose latest collection for Louis Vuitton Pre-Fall 2026, has just unveiled a fresh vision inspired by the iconic landscapes of Central Park. For luxury consumers in the UAE, staying ahead of these global trends and understanding how they translate to local…

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A black jacket hanging on a hanger against a textured gray wall.
Lifestyle

Omar Afridi x Vuja Dé ‘NOIR’ Collection: British-Japanese Fusion

In the dynamic world of high fashion, true innovation often emerges from unexpected collaborations. When two distinct design philosophies converge, the result can be a masterpiece that not only challenges conventions but also sets new benchmarks for style and cultural resonance. Today, we dig into precisely such a phenomenon: the Omar Afridi x Vuja Dé…

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Two wristwatches displayed side by side, one in black with a textured rubber strap and the other in silver and gold with a metallic strap, both featuring Arabic numerals and checkerboard patterns on the dials.
Lifestyle

Hublot Big Bang Dubai Limited Edition Watches

This isn’t just another product launch; it’s a celebration of legacy. To truly understand why these new Hublot Seddiqi limited edition watches are so special, you have to appreciate the history behind the partnership. Ahmed Seddiqi & Sons is not merely a retailer; for 75 years, it has been the foundational pillar of the luxury…

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A football player in full gear, including a helmet and blue socks, is in the motion of kicking an American football on a cobblestone surface at night, with blurred city lights in the background.
Lifestyle

Balenciaga Football Series & Avant-Garde Sportswear

Is your gameday style stuck in a rut of standard team jerseys and generic athletic apparel? For the fashion-conscious fan, the stadium and the viewing party present a unique style challenge: how to show passion for the game without sacrificing a sophisticated, high-fashion aesthetic. The answer isn’t found in the team store; it’s on the…

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A white sports car parked on the track at Yas Marina Circuit, with the circuit's bridge and signage visible in the background, illuminated by floodlights at dusk.
Lifestyle

$1 Billion Sotheby’s Collectors Week to Abu Dhabi, with McLaren cars

This isn’t just another auction; it’s a statement. The decision to launch the first-ever Sotheby’s Collectors’ Week in Abu Dhabi is a powerful acknowledgment of the region’s burgeoning influence. Charles F. Stewart, Sotheby’s CEO, noted that the UAE is rapidly establishing itself as a “global centre for art, luxury and culture,” making Abu Dhabi the…

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An airplane with 'flydubai' livery flying over a desert landscape under a clear blue sky.
Travel

Flydubai Premium Economy: Their New Class

Every traveler knows the dilemma. You’re booking a flight and face the classic choice: endure the tight quarters of Economy to save money, or splurge on a Business Class ticket that feels like a luxury you can’t quite justify. For years, the gap between basic transport and premium comfort has felt like a chasm. But…

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A modern cityscape featuring tall skyscrapers under a blue sky, with an entrance labeled 'Dubai Watch Week' in the foreground.
Lifestyle

Dubai Watch Week 2026: The Insider’s Playbook to Master the Event

Part of our complete guide to Fashion in the UAE. In just over a decade, Dubai Watch Week has transformed from a passionate, homegrown initiative into an unmissable fixture on the global horology calendar. What began in 2015 as a vision for education and access has exploded into a powerhouse event. Now, the 2026 edition…

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A man wearing sunglasses and a plaid shirt sits next to a woman with long hair, wearing a plaid shirt and jeans, on outdoor stone steps. A dog wearing a brown hat is lying between them. They are surrounded by greenery and large plants.
Lifestyle

God’s True Cashmere: Brad Pitt’s Luxury Fashion Brand

In a world saturated with celebrity-endorsed products, the launch of a new fashion line by a Hollywood A-lister often elicits a healthy dose of skepticism. Is it a genuine creative endeavor or just another fleeting vanity project? God’s True Cashmere, Brad Pitt’s luxury fashion brand, enters this landscape not with a bang, but with the…

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A model walking down a runway wearing a dramatic black cape with puffed shoulders, over a white outfit, and black heels. The setting is an ornate, crowded fashion show venue.
Lifestyle

Chanel History: Timeline, Ownership, Coco’s War Record and 2026 Era

Chanel began as Gabrielle “Coco” Chanel’s millinery business in Paris, with an independent hat shop at 21 rue Cambon in 1910. The modern company is a privately held luxury house controlled by the Wertheimer family, not by Coco Chanel’s descendants and not by Dior or LVMH. In 2026, Leena Nair is Global CEO and Matthieu…

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