The What's Hot in UAE guide to living well in Dubai and across the Emirates. Shopping, wellness, beauty, watches, streetwear, and the things that make life here worth talking about — covered without the PR fluff, written for residents who know the difference between what's actually good and what's just been heavily seeded. From fashion drops to fitness culture, this is the lifestyle section for people with taste and limited patience for filler.
Update, July 2026: Since this article was first written, the tariff story has moved through several stages. The threatened tariffs on Swiss goods took effect at 39% on 1 August 2025, before the US and Switzerland struck a deal on 14 November 2025 cutting the rate to 15%. Most recently, a separate 12.5% tariff tied…
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NLE Choppa, born Bryson LaShun Potts on 1 November 2002, is 23 years old as of 2026. When considering NLE Choppa’s age, it’s remarkable how he has become a cultural force at such a young age. While the world knows him for platinum-certified singles and viral freestyles, Choppa has emerged as a cultural force whose…
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Dubai isn’t just a hotspot for luxury shopping and sky-high architecture — it’s a magnet for global celebrities. Celebrities spotted in Dubai range from Hollywood A-listers and chart-topping musicians to sports legends and fashion icons. Dubai 2025 and 2026 have already seen an impressive list of stars living it up in the city, and the…
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Curtis James Jackson III turned 50 years old on 6 July 2025 and celebrated his 51st birthday on 6 July 2026, marking half a century (and then some) of absolute mayhem. The question “how old is 50 Cent” carries delicious irony now that he’s actually reached that milestone age. Yet asking how old is 50…
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When Rolex speaks, the watch world listens. That’s always been the case. However, in 2025, amid the whirlwind of Watches & Wonders, the legendary Swiss watchmaker has made it abundantly clear: they’re not here to coast on reputation. They’re here to lead with the debut of The Land-Dweller. Among an already impressive line-up of new…
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Dubai is known for its glitz, glamour, and high-end lifestyle. However, that doesn’t mean you need a billionaire’s bank account to experience it. Whether it’s VIP clubbing, luxury brunches, or yacht parties, there are smart ways to enjoy Dubai’s elite experiences. You can do this without spending a fortune. This guide shows how to enjoy…
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Tinker Hatfield isn’t just a sneaker designer — he’s one of the most influential creative minds in modern culture. As the architect behind Nike’s most iconic silhouettes, from the Air Max 1 to the Air Jordan 15, Hatfield’s work has reshaped not only sportswear, but also fashion, branding, and global sneaker culture. This is why…
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In the pulsating heart of the UAE’s nightlife, a brand has emerged that encapsulates the essence of club culture: DRESSCØDE. Born from a desire to break away from mainstream fashion, DRESSCØDE offers bespoke apparel tailored for the dancefloor elite. With designs inspired by neon-lit nights and global party scenes, the brand has swiftly become a…
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Audemars Piguet, renowned globally for blending technical innovation with timeless craftsmanship, has once again elevated luxury watchmaking. The release of the Royal Oak Concept Flying Tourbillon Middle East Edition marks this achievement. This stunning timepiece, developed in collaboration with dedicated UAE-based collectors, exemplifies the maison’s ability to merge avant-garde aesthetics with traditional Swiss horology. It…
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Scoring a front-row seat at Dubai Fashion Week isn’t just about the best view of the runway—it’s about status, exclusivity, and being immersed in one of the Middle East’s most influential fashion events. Dubai Fashion Week (DFW), held at Dubai Design District (d3), is the crown jewel of the UAE fashion calendar. It is co-organised…
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Part of our complete guide to Fashion in the UAE. Dubai has more genuine wealth per square metre than almost anywhere on earth — and yet the truly rich here often dress with surprising restraint. The secret to looking like a Dubai billionaire is not spending like one; it is understanding the codes. Here is…
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Ramadan and Eid have become one of the most important moments on the luxury calendar — and nowhere more than the Gulf. When Tom Ford debuted a Ramadan collection created exclusively for the GCC, it was a signal of just how central the region has become to global fashion. Here is what that means, what…
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