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The What's Hot in UAE guide

Lifestyle

The What's Hot in UAE guide to living well in Dubai and across the Emirates. About this section

The What's Hot in UAE guide to living well in Dubai and across the Emirates. Shopping, wellness, beauty, watches, streetwear, and the things that make life here worth talking about — covered without the PR fluff, written for residents who know the difference between what's actually good and what's just been heavily seeded. From fashion drops to fitness culture, this is the lifestyle section for people with taste and limited patience for filler.

140 stories in this category
A group of six people poses in front of a building, each wearing casual streetwear.
Lifestyle

Dickies x WIND AND SEA: East-Meets-West Workwear Streetwear Fusion

In the dynamic world of fashion, few events spark as much excitement and anticipation as a major collaboration. When two iconic brands, each a titan in its own realm, converge, the result is often a cultural phenomenon that reshapes style narratives. Enter the Dickies x WIND AND SEA partnership – a pivotal moment bridging the…

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Clothing and accessories displaying PlayStation and New Era logos, with a classic game console and controller in the background.
Lifestyle

New Era x PlayStation Collection (Hats, Apparel, & Global Release)

The partnership of the new New Era x PlayStation collection marks a groundbreaking moment, uniting two global powerhouses renowned for their cultural impact. New Era brings over a century of unmatched craftsmanship and a storied legacy in authentic sports and lifestyle collaborations, while PlayStation contributes its iconic design language and an enduring heritage that has…

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A man with gray hair wearing a black jacket with "The Sopranos" logo sits at a red-checkered table with an espresso cup.
Lifestyle

Kith x The Sopranos: The Collection, Release & Where to Buy

Kith and The Sopranos have teamed up, and it is exactly the kind of pop-culture crossover streetwear loves. This drop reached global fashion and pop culture landscapes. Kith, the New York-based lifestyle brand, has teamed up with the iconic HBO series The Sopranos for a collaboration that’s already being hailed as a major cultural event.…

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Two wrestlers in mid-action in a ring, with a stylized owl and "W" logo in the background.
Lifestyle

OVO x WWE Capsule Collection: History, Style, and Collectibility

In a collision of two cultural heavyweights, OVO (October’s Very Own) and WWE (World Wrestling Entertainment) are set to drop a capsule collection that transcends mere merchandise. This highly anticipated collaboration is more than just a line of apparel; it’s a carefully hand-picked journey through the annals of wrestling history, infused with OVO’s signature premium…

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A luxury wristwatch with a silver case and band, featuring intricate black Arabic calligraphy design on both the dial and the strap, set against a blurred gray background.
Lifestyle

Bvlgari Octo Finissimo x Mattar Bin Lahej: A UAE Cultural Icon

Amidst the palpable energy and horological brilliance of Dubai Watch Week 2025, one timepiece generated a buzz that transcended mechanics and materials. In a world saturated with brand collaborations and limited editions, a critical question emerges: How does a watch move beyond being merely desirable to become truly significant? The answer is etched into the…

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A group of models wearing black Y-3 clothing, standing and posing against a light gradient background with the large white text 'Y-3' in the center.
Lifestyle

Y-3 SS26 Collection: Raw Edge Fashion & New Footwear

Y-3 keeps blurring the line between sportswear and avant-garde design, and SS26 is a clear example. Athletic utility and high fashion blur. Y-3, the visionary collaboration between Adidas and Japanese design icon Yohji Yamamoto, consistently pushes boundaries, and their Spring/Summer 2026 (SS26) Chapter 1 collection is no exception. This season unveils a captivating narrative centered…

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A person in a light-colored suit and beret claps while surrounded by a crowd, some of whom are taking photos, against a nighttime city backdrop with lights.
Lifestyle

Pharrell Williams’ Louis Vuitton Pre-Fall 2026

The fashion world is once again abuzz with the creative genius of Pharrell Williams, whose latest collection for Louis Vuitton Pre-Fall 2026, has just unveiled a fresh vision inspired by the iconic landscapes of Central Park. For luxury consumers in the UAE, staying ahead of these global trends and understanding how they translate to local…

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A black jacket hanging on a hanger against a textured gray wall.
Lifestyle

Omar Afridi x Vuja Dé ‘NOIR’ Collection: British-Japanese Fusion

In the dynamic world of high fashion, true innovation often emerges from unexpected collaborations. When two distinct design philosophies converge, the result can be a masterpiece that not only challenges conventions but also sets new benchmarks for style and cultural resonance. Today, we dig into precisely such a phenomenon: the Omar Afridi x Vuja Dé…

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Person with curly hair and a beard wearing sunglasses and a white jacket, standing against a blurred cityscape background at night.
Lifestyle

MAYBACH Eyewear x Badshah: A Global Luxury First That’s Hot in the UAE

Get ready for a monumental collaboration that’s setting the luxury world ablaze! What’s Hot in UAE brings you the exclusive scoop on the MAYBACH Eyewear and multi-platinum Indian rap icon Badshah partnership – a true ‘global first’ that smoothly fuses unmatched luxury, leading art, and lively culture. We’ll dig into the groundbreaking collection, the unique…

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A group of individuals wearing futuristic and colorful outfits with helmets, standing in front of a soccer goal at night, illuminated against a dark blue sky.
Lifestyle

Nike Hollywood Keepers: Football’s Hottest New Fashion Trend

The world of football fashion is constantly evolving, blending athletic performance with street style and cultural expression. Every season brings new designs, but few ignite the imagination and redefine the game’s aesthetic quite like a truly disruptive collection. Enter “Hollywood Keepers” by Nike Football – a revolutionary line that’s set to transform how we perceive…

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