Get the full breakdown of the Air Jordan 4 ‘London’ release. Discover the release date, unique shaggy suede design, and expected pricing for UAE collectors.
Key Takeaways
- The Air Jordan 4 ‘London’ launches on 12 September 2026 as a regional exclusive for the UK.
- This model features a shaggy grey suede upper and a rust-brown outsole, shifting away from traditional designs.
- Collectors will find unique details like the ‘Say Less’ tag and the ‘LDN’ graphic on the translucent heel.
- The official UK retail price is £190 (roughly $255 / AED 940), but expect to pay between AED 900 and AED 1,100 in the UAE due to import mark-ups and regional pricing.
- Supply will be limited to high-end boutiques, with resale prices likely increasing after the launch.
The Air Jordan 4 ‘London’ launches on Saturday, 12 September 2026, exclusive to the UK. The timing lines up neatly with Jordan Brand’s recent deal making London Lions the first British professional basketball team outfitted by the brand — though Nike hasn’t officially confirmed the colourway is tied to that partnership, so it’s worth treating the connection as a striking coincidence rather than a confirmed campaign.
Some sneaker outlets have run with the Lions link anyway, reading it as Jordan Brand quietly building real roots in UK basketball rather than a one-off marketing exercise. Either way, it’s a clear signal that Jordan now sees London as more than just another city on the drop calendar.
The September timing coincides with the autumn transition. Grey tones usually peak in demand during this period.
‘London’ colourway vs standard Jordan 4s
The ‘London’ edition utilises a textured, shaggy grey suede instead of traditional nubuck uppers. A rust-brown outsole and a translucent ‘mustache’ layer on the heel with raised ‘Air’ text complement the material.
The shaggy suede is heavier and more tactile than smooth nubuck. This monochromatic upper is balanced by lighter grey eyestay clips and side netting to prevent a solid block of grey. A black midsole, TPU wings, and interior lining ground the look. This focus on texture reflects the evolving UAE sneaker market, where collectors move toward “quiet luxury” streetwear.
The rust-brown outsole provides the only sharp contrast. It is a muted, earthy tone.
Unique design details
Collectors should look for the ‘Say Less’ tag on the inner tongue and the ‘LDN’ graphic visible through the translucent heel. The palette includes Black, Red Bark, and Dark Smoke Grey, accented by a sandy hue on the midsole heel portion. The official colourway is Black/Red Bark/Dark Smoke Grey/Smoke Grey/Hemp.
The SKU for this release is IV6048-001.
The “mustache” layer on the heel creates a 3D effect. The raised “Air” text sits directly above the “LDN” graphic. The “Say Less” tag on the inner tongue is a nod to UK slang.
Air Jordan 4 ‘London’ cost in the UAE
The official UK retail price is £190 (roughly $255 / AED 940 at current rates). There’s no official US or UAE retail price, since this pair isn’t releasing in either market — regional boutiques and resellers set their own mark-ups once stock filters through. Expect to pay somewhere around AED 900–1,100 at premium sneaker boutiques in Dubai or Abu Dhabi.
Supply hitting the UAE will be limited to high-end boutiques and resellers because this is a regional exclusive for the UK.
Resale prices will likely spike when they launch in London. Buying from a local shop in Al Quoz or a boutique in Abu Dhabi avoids international shipping and customs. AED 1,100 is a realistic ceiling for a retail-adjacent price.
